Show reel | Spring 2010

Creative Review: “50 cars = 1 bus”

After reading an article I found on my RSS Feed from CR, I read an article about a structure made for a campaign in Sweden by a coach company called; ‘Flygbussarna‘, where people are encouraged to catch a bus to the airport.

50 cars = 1 bus

This structure was created by Acne advertising – I think it is a good representation of information, entertaining, simple, and to the point. I like this type of visual representation. Something to consider in research.

i found it!

Little flash and After Effects bits

Just some tests I did on AE and Flash, just getting back into it, trying out the new Flash interface.

Music: Belle and Sebastian

Friends Of The Earth: Positive Planet

I really like the concept of this piece. It was submitted to the Friends Of The Earth short film competition.
I love the message and the colourful bold vector style (like Airside, previously) However, I think that the audio lets the polished, smooth motion graphic style down. It has made me realise just how important audio is – when creating an overall feel of a piece.

Storyboard for my first ever film

first storyboard to my one minute film

Hotpoint Sea World Ad by Leo Burnett

Hotpoint Sea World Ad by Leo Burnett in comparison with a Whirlpool ad from the 1950s

- Spot the difference?

I really like concept of this ad for
Hotpoint Ariston Aqualtis by Leo Burnett (Milan) (2006?)…

..It’s an extremely powerful yet subtle ad and captivating to watch – it makes you feel like you’re not watching an advert.

Washing machine adverts have come along way…

which one is didactic and which one is poetic, I wonder? (hehe)

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Lemon Jelly and Airside

Lemon Jelly - "Nice Weather For Ducks" movie still

After watching the “Nice Weather For Ducks” video by Lemon Jelly. I was hooked on their sugary sweet, bold style of vector animation. The style by design company, Airside reminded me alot of design companies like; Rinzen and Friends With You.

I will use this technique of animating lovely colourful vectory-ness to create my own pieces in the weeks to come. I have looked at various techniques in After Effects, that I recognize in the video below, including 3D layers, using alternative camera angles and motion paths. I will start to explore these techniques – as I think they will be a good base to start from. Here’s to up and coming motion graphic adventures in Adobe After Effects!

I’ve also found a video of Lemon Jelly ‘Exhibiting’ Airside artwork in their gigs, turning this seemingly 2d screen-based vector style into something that the crowd can experience around them – turning the vector work, into a performance. I like this idea very much, and it has given me alternative ideas of how my work could be displayed in the future.

Lemon Jelly using Airside designs - Live at Brixton Academy