Hotpoint Sea World Ad by Leo Burnett in comparison with a Whirlpool ad from the 1950s

– Spot the difference?

I really like concept of this ad for
Hotpoint Ariston Aqualtis by Leo Burnett (Milan) (2006?)…

..It’s an extremely powerful yet subtle ad and captivating to watch – it makes you feel like you’re not watching an advert.

Washing machine adverts have come along way…

which one is didactic and which one is poetic, I wonder? (hehe)



Lemon Jelly and Airside

March 27, 2009

Lemon Jelly - "Nice Weather For Ducks" movie still

Lemon Jelly - "Nice Weather For Ducks" movie still

After watching the “Nice Weather For Ducks” video by Lemon Jelly. I was hooked on their sugary sweet, bold style of vector animation. The style by design company, Airside reminded me alot of design companies like; Rinzen and Friends With You.

I will use this technique of animating lovely colourful vectory-ness to create my own pieces in the weeks to come. I have looked at various techniques in After Effects, that I recognize in the video below, including 3D layers, using alternative camera angles and motion paths. I will start to explore these techniques – as I think they will be a good base to start from. Here’s to up and coming motion graphic adventures in Adobe After Effects!

I’ve also found a video of Lemon Jelly ‘Exhibiting’ Airside artwork in their gigs, turning this seemingly 2d screen-based vector style into something that the crowd can experience around them – turning the vector work, into a performance. I like this idea very much, and it has given me alternative ideas of how my work could be displayed in the future.

Lemon Jelly using Airside designs - Live at Brixton Academy

Lemon Jelly using Airside designs - Live at Brixton Academy